Privacy Policy

Everyone at ActiveIQ is committed to protecting your privacy. This Privacy Policy describes our privacy practices and how they apply to our Website, Software, and Services. This Privacy Policy governs how we collect, use, process and share information relating to individuals (“Personal Information”) and your rights and choices regarding use, access, and correction of your personal information.

ActiveIQ customers may collect and manage Personal Information when using our software. When you access one of our customers’ websites, ActiveIQ processes  Personal Data as a processor under the direction of our customers. Our customers, as data controllers, are responsible for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to collecting their customers’ Personal Data. 

If you have questions regarding this Privacy Policy, please contact us by email at privacy@ActiveIQ.co.

  1. Information We Collect
  2. How We Use the Information
  3. How We Share Personal Data
  4. How We Store and Secure Personal Data
  5. How To Access and Control Your Personal Information

1. Information We Collect

Information We Collect Directly From You

When visiting our website or using our software, we may require you to provide Personal Information, such as name, email, phone number, job title, company name or mailing address.

Information We Collect From Other Sources

We may collect information about you from other sources, including our publication partners or publicly available sources (like social media platforms). We may combine this information with the personal information you provided. This helps us update our records, identify new customers, create tailored advertising, and analyze overall trends so we may facilitate and deliver relevant content, event promotions, and services that may be of interest to you.

Log Data

When on our website, we may track the pages you visit, documents you download, and any other activity conducted. We will also log various pieces of visitor information such as IP address, internet service provider (ISP), operating system, browser type, referring domains, etc. 

Cookies & Related Technologies

We use cookies and similar technologies such as tags and Javascript to compile information about the usage of our website and websites using our Subscription Services.

When you visit our website or a website using our Software, we may place a tracking beacon on your browser or create a digital fingerprint for you, which can collect log data, Personal Information voluntarily submitted by you, and your online activities over time and across different sites.  Third-party vendors, including Google, may also implement cookies in order to support remarketing campaigns in Google Ads.

2. How We Use The Information

To Communicate With You About The Product and Services

We use the account information you provide to ActiveIQ to send you transactional emails about billing, account management, and other administrative matters. We may also send you updates regarding our Customer Terms of Service or other legal agreements and may also communicate with you about security incidents via email.

We use your information to provide customer support, such as resolving technical issues you encounter and analyzing product outages or bugs.

To Provide Our Software and Services

We use your account information and customer data to provide you with our software and services. For example, we use the email address, name, and company name you provide to create your user account. We also use this information to authenticate you when you log in and to provide customer support.

To Improve and Develop Our Software and Services

We collect usage data about how you interact with our software. We use this data to develop and improve our products and services.  For example, we use usage data to assess trends and usage across the product to help us determine what new features or integrations our users may be interested in.

To Market and Promote Our Software and Services

We use the information you provide to ActiveIQ to market and promote our software and services. For example, we use the information, like your email or physical address, to send information or content to you which we think may be of interest to you by post, email, or other means and send you marketing communications relating to our business.

You may opt out of receiving this promotional content by following the instructions contained in each communication that we send to you or by contacting us at privacy@activeiq.co. If you unsubscribe from our marketing lists, we will continue to contact you regarding administrative matters, and to respond to your requests.

Where required by law, we will only send marketing communications with your consent. Otherwise, we will market and advertise our products and services on the basis of our legitimate business interests.

Remarketing

We sometimes use your information for remarketing to reach people who have previously shown interest in our services. Third-party vendors, such as Google, help us target potential clients by placing ads on the Google Display Network. Ad placement is done by using cookies to serve ads based on someone’s past visits to your website. If visitors would like to opt out of Google’s use of cookies, they can do so by visiting Google’s Ads Settings. Alternatively, they can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Other Purposes If We Obtain Your Consent

We share your data with third parties when you give us explicit consent to do so.

3. How We Share Personal Data

Publication Partners

We may share data with publication partners to contact you based on your request to receive such communications. Partners are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your data.

Corporate Events

If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by ActiveIQ. In this event, you will be notified via email and/or a prominent notice on our website of any change in ownership, uses of your Personal Data, and choices you may have regarding your Personal Data.

Compelled Disclosure

We reserve the right to use or disclose your Personal Data if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process.

4. How We Store and Secure Personal Data

Data Storage and Security

We use a variety of security technologies and procedures to help protect your Personal Data from unauthorized access, use or disclosure. We secure the Personal Data you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. All Personal Data is protected using appropriate physical, technical and organizational measures.

Retention of Personal Data

How long we keep the information we collect about you depends on the type of information and how we collect and store it. After a reasonable period of time, we will either delete or anonymize your information or, if this is not possible, then we will securely store your information and isolate it from any further use until deletion is possible. 

If you have elected to receive marketing communications from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email from us or ceased using your ActiveIQ account.  We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.

5. How To Access And Control Your Personal Data

Your rights to your Personal Information, subject to local data production laws:

  • You may request to access your Personal Information
  • You may request to rectify your Personal Information
  • You may request to erase your Personal Information
  • You may request your Personal Information to be ‘forgotten’ by us
  • You may object to the processing of your Personal Information.

To exercise these rights, please contact privacy@activeiq.co. We will respond to your request in a reasonable timeframe and will contact you if we require any further information from you in order to carry out your request.