Managed Software & Services (MSS)
Software Alone Doesn’t Close Deals. But Your MSS Advisor Does.
ActiveIQ Managed Software & Services (MSS) pairs our energy-built platform with a dedicated Client Advisor who lives inside your account, turns your data into decisions, and hands your team qualified opportunities – for a fraction of what it costs to hire one.
The Common Problem
Great Software Still Needs a Driver
You chose ActiveIQ to grow your pipeline, not to run a platform. Most energy companies hit the same wall:
- No marketing ops role – or one already stretched too thin
- No time to master SEO, paid media, intent data, CRM hygiene
- Software that sits underused because nobody owns it
- Leads generated, never chased fast enough to matter
The gap isn’t the platform. It’s who’s driving it.
Our Proven Solution
Meet Your Fractional Client Advisor
Software can show you what is happening. An expert advisor can help you decide what to do about it. That’s why every MSS engagement includes a dedicated expert Client Advisor, a real person, not a ticket queue, for a select number of hours a month, scaled to your budget.
Consider your MSS Advisor an extension of your team. Your Advisor isn’t simply technical support. They understand energy markets, B2B sales, marketing strategy, and the ActiveIQ platform, and work directly with your team to help connect all four.
Essentially, an energy sector expert who already knows how to win with ActiveIQ.
No salary, no ramp-up, no hiring risk.
Depending on your needs, your Advisor can help:
- Identify and qualify potential opportunities within ActiveIQ
- Monitor buyer intent, website activity, and target accounts
- Surface potential leads and opportunities for your sales team
- Review your pipeline and identify where action is needed
- Develop and execute sales and marketing strategies
- Monitor campaign performance ROI, and recommend next steps
Who MSS is Built For
No dedicated marketing hire?
Get expert execution without the headcount.
Have a marketing team?
Extend it with specialized digital, SEO, and AI expertise.
Sales-driven?
Get your pipeline actively managed, not software you log into once a month.
Already on ActiveIQ?
This is how you get the ROI it’s built to deliver.
Beyond The Advisor: Our Project-Based Services
Beyond ongoing account management, MSS clients enjoy priority access to ActiveIQ’s full services bench, including:
One relationship. One team that already knows your account. No new vendor to onboard.
- Website design and development
- SEO audits and optimization
- Social media management
- Google Ads campaign development and management
- Media and sponsored content writing and placement
- Email and lead page development
- More, scoped to what you need next
Why It’s the Smartest Add-on You Can Make
Clients who add MSS to their ActiveIQ software agreement consistently see the strongest results and stay the longest. It’s not a coincidence. An expert running the platform regularly finds opportunities a part-time user never will.
For less than the cost of a single junior marketing hire, you get a fractional expert who already knows energy, already knows ActiveIQ, and already knows how to turn both into pipeline.
“We’ve been with ActiveIQ for two years, and we love it. They have a wonderful support system and truly understand business-to-business marketing.”
Chanelle Minor
Marketing Director, AMS Samplers
Don’t Just Subscribe to ActiveIQ. Put it to Work For You.
Add a dedicated Client Advisor to your ActiveIQ account and start converting data into actual deals – not dashboards.
One-on-one consultation
with an ActiveIQ expert.