Solium Capital depends on ActiveIQ to deliver the crucial information and analytics necessary to stay at the forefront of the financial industry. According to Paul Turner, Director of Sales, “ ActiveIQ has drastically affected Solium’s ability to score leads and prioritize sales activity. This efficiency has in turn shortened the time to qualify leads…resulting in shorter sales cycles”. Using ActiveIQ’s lead tracking software and reporting capability, the marketing team can now determine which efforts are the most successful and use that information to develop future campaigns.