The essential guide to increasing your trade show ROI

On average, the sales cycle after industry shows typically lasts 6-12 months. This means that how you nurture the leads you gather from the show will determine what kind of ROI you will see as an exhibitor.

Explore strategies to implement before, during, and after the show that will increase the value you receive from exhibiting at an event.

What’s in the e-book?

We’ve developed this guide to help B2B trade show exhibitors improve their online interaction with trade show leads, better understand their ROI and improve the number of leads they convert to customers.

  • Determining Your Goals
  • Engaging Your Prospects
  • Increasing Potential For ROI
  • Interacting With Leads
  • Help Them Find You Later
  • Following Up With Every Lead
  • Conversion Software
  • Success Metrics