The essential guide to getting better results from energy sector sales & marketing

Business-to-business (B2B) buyers now conduct more than two-thirds of their decision making research online (Bain & Company, 2015).

Get simple and straightforward advice on adapting to this shift in the energy sector’s sales cycle and discover how to connect with more potential customers.

What’s in the guide?

Marketing: Engaging Digital Buyers

Energy sector buyers are already looking for the solutions your business offers. Learn effective techniques energy businesses can use to get found by interested prospects online.

  • Consumer vs. Energy Sector Marketing
  • Taking Search Engines Seriously
  • You (Probably) Don’t Need a New Website
  • The Goal of Your Website: Encourage Conversion
  • Simple Tips to Convert Better

Sales: Moving Past Order Taking

Online resources give energy buyers information, specifications, and reviews with the click of a button. Learn how to build a sales approach that engages this new wave of prospects.

  • Writing Effective Sales Emails for the Energy Sector
  • The Art of Warm Calling
  • Improving Sales Call Success
  • Closing Energy Industry Sales With Multiple Buyers
  • How to Find Sales Lead Contact Information