Business-to-business (B2B) buyers now conduct more than two-thirds of their decision making research online (Bain & Company, 2015).
Get simple and straightforward advice on adapting to this shift in the energy sector’s sales cycle and discover how to connect with more potential customers.
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What’s in the guide?
Marketing: Engaging Digital Buyers
Energy sector buyers are already looking for the solutions your business offers. Learn effective techniques energy businesses can use to get found by interested prospects online.
- Consumer vs. Energy Sector Marketing
- Taking Search Engines Seriously
- You (Probably) Don’t Need a New Website
- The Goal of Your Website: Encourage Conversion
- Simple Tips to Convert Better
Sales: Moving Past Order Taking
Online resources give energy buyers information, specifications, and reviews with the click of a button. Learn how to build a sales approach that engages this new wave of prospects.
- Writing Effective Sales Emails for the Energy Sector
- The Art of Warm Calling
- Improving Sales Call Success
- Closing Energy Industry Sales With Multiple Buyers
- How to Find Sales Lead Contact Information
“The lean manufacturing revolution profoundly altered the business world as companies reinvented how they built things to be more efficient and productive. We believe it’s time that companies apply that same level of scrutiny and commitment to marketing and sales.”
MCKINSEY & COMPANY
2015
