Trade Show Lead Management Tool Announced as Part of Latest ActiveIQ Software Release

Calgary, AB – As part of its latest software update ActiveIQ announced the release of a trade show tool to help industrial service providers, manufacturers, and distributors better manage the leads they generate at trade shows and efficiently track ROI from trade show investments.

The new feature can help businesses automate processes involved trade show attendance promotion, follow up with leads generated after a show ends, and identify which opportunities are the most promising for sales teams to follow up with.

“For most industrial companies, trade shows are an important part of their annual marketing investments,” says ActiveIQ CEO Fred Yee. “It is important to be able to track and measure the ROI from trade shows to see what’s working and which areas can be improved.”

“The new tool helps companies automate many of the processes involved with trade shows such as promotion, lead management, and lead scoring, which improves efficiency and the return on investment from attending events” says Yee.

The trade show feature is available to all ActiveIQ users and is integrated into the existing dashboard. Users can find the new tool under the marketing tab.

ActiveIQ is North America’s leading provider of marketing technology and services for businesses operating in the industrial sectors. ActiveIQ helps industrial businesses diversify their customer base, grow revenue, and reach new markets. Since 2004 ActiveIQ has completed over 500 projects helping businesses identify opportunities in their target markets and has been nominated by Deloitte as a Tech Company to Watch for its technology and thought leadership.

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For more information please contact:

Martha Boulianne

Marketing Manager