Small to medium sized oil and gas service providers are uniquely positioned to maximize the benefits of online marketing. Developing B2B sales leads acquired from trade shows can be extremely time consuming and costly. Thankfully, there are tools available that not only assist in identifying potential leads, but also automatically nurture leads until they are sales-ready prospects.

This E-Guide explores how businesses with limited budgets and personnel constraints can take advantage of online marketing tracking and marketing automation to successfully compete in the global oil and gas industry.