Since products sold to the health care industry are often complex and expensive, sales cycles are complicated and resource intensive. Allocating sales resources to prospects who are not funded can be a costly mistake for any healthcare industry vendor. These vendors need to know which of their prospects are ready to buy and when they are ready to engage.
A marketing intelligence system like ActiveIQ automatically analyzes data and delivers actionable information in real-time. Our sales tracking system ensures crucial prospect information is delivered at the precise moment when the lead is ready to buy.
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