This white paper examines how an organization’s marketing and sales teams can utilize an integrated marketing automation tool to align organizational goals.

ActiveIQ’s automated lead generation will:

• Generate and qualify your website’s visitors, converting them into leads (even if they haven’t registered at the site)
• Nurture prospects through a sales cycle using email campaigns, continually filling the sales funnel
• Deliver the lead information and activity directly into a Salesforce.com account or an inbox.