The oil and gas industry is uniquely suited to take advantage of online marketing and marketing automation. By ensuring leads are ‘sales-ready’, oil and gas companies can cost-effectively reach all potential buyers of products or services over the internet. A marketing automation tool automatically engages unqualified sales leads until they are ready to buy. This reduces the sales resources required for many oil and gas products and services. Lead tracking solutions maximize resources and allow sales representatives to concentrate on their most productive activity: closing sales and getting new customers.