The spectacular growth of social networking sites like Facebook, LinkedIn and Twitter have taken marketing by storm. Many B2B marketers recognized that they have access to hundreds of millions of people who have registered for and are using social networking sites.
More importantly, within those substantial groups, B2B marketers can target their messages and advertising directly to the audience that will be the most receptive to their product or services. Online marketing tracking technology such as ActiveIQ will allow you to track the return of your company’s social media activities.
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